{"id":108,"date":"2024-01-30T10:58:21","date_gmt":"2024-01-30T09:58:21","guid":{"rendered":"https:\/\/mariesoyez.com\/?page_id=108"},"modified":"2025-04-11T14:31:01","modified_gmt":"2025-04-11T12:31:01","slug":"identite-de-marque","status":"publish","type":"page","link":"https:\/\/mariesoyez.com\/index.php\/identite-de-marque\/","title":{"rendered":"Identit\u00e9 de marque"},"content":{"rendered":"

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Identit\u00e9 visuelle<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_text_color=\u00a0\u00bb#1F4125″ header_font_size=\u00a0\u00bb61px\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#59114D\u00a0\u00bb header_2_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

\u00c9cole Num\u00e9rique de Territoire<\/span><\/span>\u00a0<\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ header_text_color=\u00a0\u00bb#1F4125″ header_font_size=\u00a0\u00bb61px\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway||||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FF7096″ header_2_font_size=\u00a0\u00bb35px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’\u00c9cole Num\u00e9rique de Territoire \u00e9tait une \u00e9cole solidaire proposant des formations sur les m\u00e9tiers du num\u00e9rique de BAC \u00e0 BAC+5.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb min_height=\u00a0\u00bb185.8px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’univers<\/h3>\n

 <\/p>\n

L’objectif \u00e9tait de cr\u00e9er un univers en rapport avec les formations propos\u00e9es, c’est-\u00e0-dire l’informatique et les technologies.<\/p>\n

Afin de concevoir l’identit\u00e9 visuelle de l’\u00e9cole, je me suis appuy\u00e9e sur la charte graphique de chaque organisme fondateur dans l’objectif de garder une coh\u00e9rence et\u00a0 d’identifier inconsciemment les deux acteurs.<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:EU:6c2303d1-7276-40f1-ab3d-44b6e691903f\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir la charte graphique\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#59114D\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_icon=\u00a0\u00bb||fa||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_icon_placement=\u00a0\u00bbleft\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le logo<\/h3>\n

 <\/p>\n

Le logo principal est simplement le nom de l’\u00e9cole avec une typographie particuli\u00e8re choisie pour son design rappelant les circuits imprim\u00e9s pr\u00e9sents dans le mat\u00e9riel informatique.<\/p>\n

La typographie permet ainsi d’identifier directement le genre de formations propos\u00e9es.<\/p>\n

 <\/p>\n

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La d\u00e9clinaison du logo<\/h3>\n

 <\/p>\n

Le logo principal \u00e9tant assez long, j’ai propos\u00e9 une d\u00e9clinaison condens\u00e9e plus facile \u00e0 mettre en avant sur les r\u00e9seaux sociaux par exemple.<\/p>\n

Il est donc constitu\u00e9 des initiales du nom de l’\u00e9cole : \u00ab\u00a0ENT\u00a0\u00bb.<\/p>\n

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Les typographies<\/h3>\n

 <\/p>\n

Le choix des typographies s’est fait dans la charte graphique d’un des deux organismes fondateurs. Cela permet de cr\u00e9er un lien et une coh\u00e9rence entre les deux entit\u00e9s.<\/p>\n

J’ai donc choisi Montreal<\/strong> pour son dynamisme et car elle est impactante.<\/p>\n

Potra<\/strong>, elle, correspond \u00e0 la typographie du logo.<\/p>\n

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Les couleurs<\/h3>\n

 <\/p>\n

Pour les couleurs, le choix s’est port\u00e9 sur les couleurs utilis\u00e9es par les deux organismes fondateurs.<\/p>\n

Les deux bleus proviennent de WebForce 3 tandis que le jaune et le rouge sont les couleurs de la R\u00e9gie de quartiers DIAGONALES.<\/p>\n

 <\/p>\n

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Dunes Fertiles<\/h2>\n

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Dunes Fertiles<\/a> est un projet de micro-ferme mara\u00eech\u00e8re d’insertion implant\u00e9 dans le parc Condorcet au coeur du quartier de
Villeneuve-les-Salines. Mis en place en 2022, le projet a lanc\u00e9 son activit\u00e9 en janvier 2024.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb min_height=\u00a0\u00bb185.8px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

L’univers<\/h3>\n

 <\/p>\n

Lorsque j’ai repris la communication du projet, aucune charte graphique n’avait \u00e9t\u00e9 formalis\u00e9e. Seul le logo avait \u00e9t\u00e9 dessin\u00e9, \u00e0 la main.<\/p>\n

J’ai donc cr\u00e9er l’identit\u00e9 graphique du projet \u00e0 partir du logo et des valeurs du projet, bas\u00e9es sur la solidarit\u00e9, le partage et la nature.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/acrobat.adobe.com\/id\/urn:aaid:sc:EU:2e62ab97-fe1c-4f3b-b460-0c77421fd5fd\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb button_text=\u00a0\u00bbVoir la charte graphique\u00a0\u00bb button_alignment=\u00a0\u00bbcenter\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#23CE6B\u00a0\u00bb button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_icon=\u00a0\u00bb||fa||400″ button_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_icon_placement=\u00a0\u00bbleft\u00a0\u00bb button_on_hover=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb min_height=\u00a0\u00bb229.8px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le logo<\/h3>\n

 <\/p>\n

Comme je l’ai dit pr\u00e9c\u00e9demment, le logo \u00e9tait un dessin fait par une artiste locale.<\/p>\n

Il repr\u00e9sente les dunes du parc dans lequel est implant\u00e9 la ferme, la corne d’abondance pour la production de l\u00e9gumes et l’arbre main pour retranscrire l’humain au c\u0153ur de ce projet.<\/p>\n

 <\/p>\n

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La d\u00e9clinaison du logo<\/h3>\n

 <\/p>\n

Le logo peux aussi \u00eatre pr\u00e9sent\u00e9 sous sa forme longue, avec le nom \u00e9crit du projet.<\/p>\n

C’est la version la plus utilis\u00e9e sur les diff\u00e9rents supports.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_font=\u00a0\u00bbRaleway|600|||||||\u00a0\u00bb header_3_text_color=\u00a0\u00bb#000000″ header_3_font_size=\u00a0\u00bb26px\u00a0\u00bb min_height=\u00a0\u00bb229.8px\u00a0\u00bb custom_padding=\u00a0\u00bb0px||24px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les typographies<\/h3>\n

 <\/p>\n

La typographie Lobster<\/strong>, pr\u00e9sente dans le logo, \u00e9tait d\u00e9j\u00e0 utilis\u00e9e pour repr\u00e9senter le projet. J’ai donc d\u00e9cider de la conserver pour garder cette coh\u00e9rence dans l’esprit des habitants.<\/p>\n

J’ai ajout\u00e9 Arvo<\/strong> \u00e0 utiliser pour les titres puisque Lobster<\/strong> n’est pas tr\u00e8s lisible.<\/p>\n

Concernant le corp de texte, nous avons utilis\u00e9 Open Sans<\/strong> pour sa lisibilit\u00e9 et sa disponibilit\u00e9 sur les diff\u00e9rents outils de cr\u00e9ation.<\/p>\n

 <\/p>\n

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Les couleurs<\/h3>\n

 <\/p>\n

J’ai choisi des couleurs vives, repr\u00e9sentant la vie du projet et de la nature qui y est cultiv\u00e9e.<\/p>\n

Les couleurs marronn\u00e9es sont pour la terre, les verts pour la v\u00e9g\u00e9tation et les couleurs chaudes pour le soleil et les l\u00e9gumes.<\/p>\n

Cette palette de couleurs permet de jouer avec les diff\u00e9rentes ambiances dans les supports de communication.<\/p>\n

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Horizons<\/h2>\n

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Horizons est un blog de voyage cr\u00e9\u00e9 \u00e0 l’occasion d’un projet p\u00e9dagogique. L’objectif \u00e9tait de partager des aventures, des astuces et des souvenirs de vacances et escapades.<\/p>\n

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Le logo<\/h3>\n

 <\/p>\n

A cette occasion, j’ai cr\u00e9\u00e9 un logo pour repr\u00e9senter ce projet. J’ai d\u00e9cid\u00e9 de le repr\u00e9senter \u00e0 l’int\u00e9rieur d’une forme de fen\u00eatre pour rappeler les r\u00eaveries que l’on peux s’imaginer \u00e0 travers une fen\u00eatre.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb1_2″][et_pb_image src=\u00a0\u00bbhttp:\/\/mariesoyez.com\/wp-content\/uploads\/2025\/04\/Logo-HORIZONS-bonhommise-1.png\u00a0\u00bb _builder_version=\u00a0\u00bb4.24.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb title_text=\u00a0\u00bbLogo HORIZONS bonhommis\u00e9\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ sticky_enabled=\u00a0\u00bb0″ module_alignment=\u00a0\u00bbcenter\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb max_height=\u00a0\u00bb1000px\u00a0\u00bb height=\u00a0\u00bb350px\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Identit\u00e9 visuelle\u00c9cole Num\u00e9rique de Territoire\u00a0L’\u00c9cole Num\u00e9rique de Territoire \u00e9tait une \u00e9cole solidaire proposant des formations sur les m\u00e9tiers du num\u00e9rique de BAC \u00e0 BAC+5.L’univers   L’objectif \u00e9tait de cr\u00e9er un univers en rapport avec les formations propos\u00e9es, c’est-\u00e0-dire l’informatique et les technologies. Afin de concevoir l’identit\u00e9 visuelle de l’\u00e9cole, je me suis appuy\u00e9e sur la charte graphique de chaque organisme fondateur dans l’objectif de garder une coh\u00e9rence et\u00a0 d’identifier inconsciemment les deux acteurs.Le logo   Le logo principal est simplement le nom de l’\u00e9cole avec une typographie particuli\u00e8re choisie pour son design rappelant les circuits imprim\u00e9s pr\u00e9sents dans le mat\u00e9riel informatique. La typographie permet ainsi d’identifier directement le genre de formations propos\u00e9es.  La d\u00e9clinaison du logo   Le logo principal \u00e9tant assez long, j’ai propos\u00e9 une d\u00e9clinaison condens\u00e9e plus facile \u00e0 mettre en avant sur les r\u00e9seaux sociaux par exemple. Il est donc constitu\u00e9 des initiales du nom de l’\u00e9cole : \u00ab\u00a0ENT\u00a0\u00bb.Les typographies   Le choix des typographies s’est fait dans la charte graphique d’un des deux organismes fondateurs. Cela permet de cr\u00e9er un lien et une coh\u00e9rence entre les deux entit\u00e9s. J’ai donc choisi Montreal pour son dynamisme et car elle est impactante. Potra, elle, correspond \u00e0 la typographie […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-108","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/pages\/108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/comments?post=108"}],"version-history":[{"count":56,"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/pages\/108\/revisions"}],"predecessor-version":[{"id":955,"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/pages\/108\/revisions\/955"}],"wp:attachment":[{"href":"https:\/\/mariesoyez.com\/index.php\/wp-json\/wp\/v2\/media?parent=108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}